Vitry is making a comeback in makeup with its brand Longcils Boncza. Created in the 1950s by Dr. Boncza for the world of cinema, Longcils Boncza made its mark on makeup history with its innovative products and visionary approach, a symbol of elegance. Vitry acquired this iconic brand in 2004.
The star product
Cake Mascara revolutionized eye makeup from the moment it was launched. Presented in its pale green compact, it stands out for its solid formula, which is applied with water and a brush. Multifunctional, it enhances the eyes, intensifies lashes, and even reshapes eyebrows. With its retro-chic look and unparalleled effectiveness, Cake Mascara remains a makeup icon to this day!
Discover our new mascaras, Pro'Expert, Waterproof, Tubing and Sensitive, as well as BB Lips & Blush with 5 elegant shades, not forgetting the face powders for a fresh and luminous makeup.
