Choosing an eau de toilette is about much more than choosing a scent: it means choosing an emotion, a memory, a version of yourself that you want to rediscover every morning.
A scent emerges from nowhere and, in a fraction of a second, takes us back to a buried memory: the garden of childhood, a ripe fig in the shade of a tree, the white dress from the most beautiful day. This idea inspired Vitry, a house founded in Paris in 1795 in the tradition of the great apothecaries, to create Les Eaux Mémoire: six eaux de toilette designed to bring happy moments back to life.
Our philosophy
“To smell is to remember beautiful things. A well-chosen fragrance is a secret door to the most precious emotions.”
Contents
Olfactory memory: when a fragrance tells a story
The science behind it
The sense of smell is the only sense directly connected to the limbic system, the area of the brain that manages emotions and memory. This is why a scent can awaken a memory so immediately and intensely: this is what is called olfactory memory.
Understanding the fragrance pyramid
Every fragrance is structured in three levels that reveal themselves over time, like a story unfolding on the skin. Understanding this principle means you can choose your eau de toilette with confidence.
| Level | What it is | Duration | Typical families |
|---|---|---|---|
| Top notes | The first impression, from the moment it is sprayed | 15 to 30 minutes | Citrus, fruity |
| Heart notes | The soul and character of the fragrance | Several hours | Floral, spicy |
| Base notes | The trail, what remains at the end of the day | Until evening | Woody, musky |
Good to know
Never judge an eau de toilette by its first few seconds: wait for the heart notes to reveal themselves on your skin before making up your mind.
The 6 Eaux Mémoire: six happy memories
Each Eau Mémoire was born from a color name from Vitry's collection of iconic nail polishes. A color, an emotion, a memory.
Orange Tangerine: summer afternoon
Citrusy, floral, fruity
Eau de toilette Orange Tangerine
In the garden of childhood, the laughter of children playing with basins of water mingles with the scent of ripe citrus fruits. A tangy cocktail of citrus and mango, refreshed by a mint leaf.
View product| Family | Top notes | Heart notes | Base notes |
|---|---|---|---|
| Citrusy, floral, fruity | Lemon, orange, mango, mint | Basil, coriander seeds, Centifolia rose | Oakmoss, guaiac wood |
Vert Céladon: in the shade of the fig tree
Floral, fruity
A summer siesta in the shade of a century-old fig tree. Creamy notes of ripe figs mingle with blackcurrant and violet flowers.
View product| Family | Top notes | Heart notes | Base notes |
|---|---|---|---|
| Floral, fruity | Fig accord, blackcurrant, pink pepper | Orange blossom, violet leaves | Sandalwood, oakmoss, cedarwood |
Blanc Organdi: the most beautiful day
Floral, fruity
Everything was white, like an organdy wedding dress. A subtle blend of powdery notes and white flowers, an intimate and personal fragrance.
View product| Family | Top notes | Heart notes | Base notes |
|---|---|---|---|
| Floral, fruity | Bitter orange, petitgrain, strawberry | White flowers, jasmine, mimosa | Vanilla, white musks, sandalwood and cedar |
Rose Baiser: a bouquet to savor
Floral, fruity, gourmand
At dawn, in the crisp freshness of the garden, peonies and voluptuous roses bloom. A floral fragrance with gourmand notes.
View product| Family | Top notes | Heart notes | Base notes |
|---|---|---|---|
| Floral, fruity, gourmand | Pear, blackcurrant, pink peppercorn | Centifolia rose, peony, lily of the valley | Cedar, moss, praline |
Jaune Éclat: beneath the flowering lemon trees
Citrus, floral, musky
Lunch on a sunny terrace, a light breeze in the lemon trees. A luminous citrus cocktail, enhanced by freesia and a sandalwood-white musk base.
View product| Family | Top notes | Heart notes | Base notes |
|---|---|---|---|
| Citrus, floral, musky | Bergamot, Italian lemon, lemon pulp | Freesia, aquatic tea notes, salty aquatic notes | Virginia cedar, sandalwood, white musks |
Bleu Azur: between sky and sea
Floral, aquatic, musky
A fresh, clear breeze facing the horizon of the Atlantic coast. An aquatic, vegetal freshness on a woody, musky base.
View product| Family | Top notes | Heart notes | Base notes |
|---|---|---|---|
| Floral, aquatic, musky | Pear, linden blossom, aquatic notes | Orange blossom, honeysuckle, white lotus accord | Sandalwood, driftwood, white musks |
Which Eau Mémoire is right for you?
| You like… | Let yourself be tempted by |
|---|---|
| Fresh and invigorating fragrances | Tangerine Orange (fruity, sun-kissed) or Radiant Yellow (lemony, musky) |
| Character and depth | Celadon Green (creamy fig, woody base) |
| Aquatic freshness | Azure Blue |
| Enveloping and feminine fragrances | Blanc Organdi (powdery, intimate) or Rose Baiser (gourmand floral) |
Usage tips
- Spray onto pulse points: wrists, neck, and inner elbows. Body heat reveals the notes in successive layers.
- Never rub your wrists: this breaks down the top notes and disrupts the fragrance’s development.
- Test before committing: every Eau Mémoire is available in a 15 ml refillable size, ideal for discovering a fragrance before investing in the 100 ml bottle.
- Store your bottle away from light and heat.
For a more intimate fragrance that’s easy to take with you, also discover our alcohol-free perfumed roll-ons.
FAQ: everything you need to know about Vitry Eaux Mémoire
What is an olfactory pyramid?
It’s the structure of a fragrance in three levels: top notes (15 to 30 minutes), heart notes (several hours), and base notes (the lasting trail).
What is the difference between an eau de toilette and an eau de parfum?
An eau de toilette generally contains between 5 and 15% fragrance compounds, compared with approximately 15 to 20% for an eau de parfum. Lighter and fresher, eau de toilette is ideal for everyday wear.
How do you choose your eau de toilette when you don’t know where to start?
Start with your memories and emotions rather than trends: identify the world that speaks to you (sun, garden, flowers, sea) and let yourself be guided through Les Eaux Mémoire.
Are the Eaux Mémoire available in a smaller size?
Yes, every Eau Mémoire is available in a 15 ml refillable spray and a 100 ml bottle.
Why doesn’t a fragrance smell the same on everyone?
Every skin has its own pH, temperature, and hydration: fragrance reacts differently and reveals its notes in its own way. That’s why it’s important to test it on your own skin.
Find your Eau Mémoire
Six fragrances, six happy memories: discover the entire collection.
Discover the eaux de toilette →
