Created in the 1950s by Dr. Boncza for the film industry, Longcils Boncza is now Vitry's makeup brand.
Iconic products designed to elegantly enhance your complexion, eyes and lips. New powders and their brush, mascaras for every look, and multi-use BB Lips & Blush: here's everything you need to know about Longcils Boncza to choose the products that are right for you.
Contents
Longcils Boncza, an icon born for the silver screen
In the 1950s, Dr. Boncza created makeup products for film sets, where eyes had to capture the light and hold up under the spotlights. The Cake Mascara, with its retro case and moisten-to-activate cake, became a symbol of elegance.
In 2004, Vitry, a Parisian beauty expert since 1795, acquired this iconic brand. Today, it's making a grand return with a full range of makeup: a fresh, radiant complexion, enhanced lashes and a touch of color that cares for your lips.
The new launches: powders and their kabuki brush
The brand's latest launches: two complementary powders and a dedicated brush for a natural, radiant complexion. They serve different purposes: one evens out and mattifies, while the other warms up the complexion and adds a healthy glow.
| Universal Mosaic Powder | Matte Finish Bronzing Powder | |
|---|---|---|
| Purpose | Even out, mattify and set makeup | Add a natural sun-kissed glow for a healthy-looking complexion |
| Finish | Natural, second-skin feel with a velvety touch | Matte, with no orange tint |
| Where to apply it? | All over the face, focusing on the T-zone | Forehead, cheekbones, nose and chin |
| Who is it for? | All skin tones (mosaic of 4 shades) | All skin tones, buildable intensity |
| Formula | Vegan, 98% naturally derived ingredients | Vegan, 99% naturally derived ingredients |
The Universal Mosaic Powder: an even, matte complexion
Its mosaic of 4 warm shades with micronized pigments blends to suit all skin tones. Its soft-focus effect blurs imperfections, instantly mattifies and helps makeup last all day.
New · matte complexion
A finishing powder with a second-skin finish and a velvety feel, to keep your complexion fresh and natural from morning to night.
View productProven results
100 %
find that the powder instantly mattifies*
95 %
find that the powder blurs imperfections*
95 %
find that the powder visibly smooths skin texture*
*Usage test conducted under dermatological supervision on 21 volunteers over 28 days.
The Matte Finish Bronzing Powder: a natural tan all year round
Its fine texture, made with mineral pigments, blends into the skin for an instant healthy glow, with no orange effect. Buildable coverage: one layer for a fresh complexion, several for a deeper tan.
New · healthy glow effect
A natural, instant, luminous tan that feels comfortable all day long. Vegan formula, suitable for all skin tones.
View productThe Kabuki Brush: the perfect touch in one sweep
Its wide, soft head applies powder in an even veil, while its short handle provides a precise grip. Versatile, it can be used with both powders, as well as with blush.
New · even complexion
The Kabuki Brush for an even complexion in one simple step. Simply wash it with soapy water to keep it soft for everyday use.
View productOur complexion routine
After your skincare routine, sweep Universal Mosaic Powder over your entire face with the Kabuki Brush, using circular motions. Then dab Bronzing Powder onto the areas the sun naturally touches. Finish with a touch of BB Lips & Blush on your cheekbones.
Mascaras: which one should you choose?
Longcils Boncza offers five mascaras, each with its own promise: precision, care, length, volume or staying power. Starting with the one that made the brand legendary.
Focus: the Cake Mascara, the brand’s iconic original
It all started with this product. Created in the 1950s for movie sets, Cake Mascara is Longcils Boncza's flagship product: a solid mascara in a retro case that you moisten with a drop of water before applying with its brush. More than 70 years later, it remains a unique beauty ritual.
- Customizable application: add more or less water for a natural or more intense result.
- Multifunctional: mascara for lashes, setting gel for brows, or eyeliner with a fine brush.
- Three shades: black, brown, and navy.
L'icon since the 1950s
Longcils Boncza's iconic solid mascara, in its retro case. Lashes, brows, and eyeliner: one product for the whole eye area.
View productAnd for those who prefer mascara in a tube, the brand offers four other formulas, each with its own promise.
Tested under dermatological and ophthalmological supervision
Longcils Boncza mascaras are tested under dermatological and ophthalmological supervision: they are suitable for sensitive eyes and contact lens wearers.
| Mascara | Effect | Ideal for | Makeup removal |
|---|---|---|---|
| Pro'Expert | Care + long wear, 4 shades | Care for your lashes every day | Gentle makeup remover |
| Tubing | Length and definition | Fine lashes, sensitive eyes | Lukewarm water |
| Sensitive | Instant volume and curl | Very sensitive eyes, contact lens wearers | Easy |
| Waterproof | 24-hour wear, intensity | Long days, sports, summer | Waterproof makeup remover |
| Cake Mascara | Precision for lashes and brows | Retro, precise beauty rituals | Water and gentle makeup remover |
- Mascara Pro'Expert: a long-wearing makeup treatment that respects lashes, in black, brown, Burgundy (to intensify brown and green eyes), and Blue (to make light eyes stand out).
- Tubing Mascara: coats each lash to lengthen and define it without clumps, and comes off with warm water.
- Sensitive Mascara: volume and curl in one stroke, designed for the most reactive eyes and contact lens wearers.
- Waterproof Mascara: resists tears, humidity, and perspiration for intense lashes all day long.
Need help choosing? See our guide to which mascara to choose for your eyes.
BB Lips & Blush: a touch of color and care
BB Lips & Blush are multi-use makeup balms: they add color and nourish the lips, and can also be used as blush on the cheeks. Their melting, comfortable, non-sticky texture leaves a luminous veil for a naturally healthy glow every day. Vegan and fragrance-free formula, with over 99% ingredients of natural origin.
- On the lips: apply directly to bare lips for a hydrating, colorful effect.
- On the cheeks: tap a small amount onto the cheekbones with your fingertips for a natural blush effect.
- Throughout the day: reapply as desired, on its own or over more intense makeup.
FAQ: Longcils Boncza
What is Longcils Boncza?
Longcils Boncza is a makeup brand created in the 1950s by Dr. Boncza for cinema. Vitry acquired it in 2004 and made it its makeup brand.
What's the difference between the Universal Powder and the Bronzing Powder?
The Universal Mosaic Powder evens out, mattifies and sets makeup all over the face; the Matte Finish Bronzing Powder gives a natural tan to the areas touched by the sun.
How do you apply powder with a kabuki brush?
Pick up a little powder with the Kabuki Brush, tap off the excess, then blend in circular motions from the center outward across the face.
Which Longcils Boncza mascara is best for sensitive eyes?
The Sensitive Mascara and the Tubing Mascara are best suited to sensitive eyes and contact lens wearers.
What is a Cake Mascara?
It's a solid mascara that needs to be moistened before application. The Cake Mascara is Longcils Boncza's heritage product; it also works as brow gel and eyeliner.
Can BB Lips & Blush be used on the cheeks?
Yes, the BB Lips & Blush are multi-purpose: use them on your lips for color and care, or on your cheeks as blush.
Discover Longcils Boncza
Powders, mascaras and BB Lips & Blush: Vitry's full makeup selection.
Discover Longcils Boncza →
