An intense gaze, lengthened lashes, a precise application… Mascara is one of the most used makeup products — and yet, not always the one we choose best. Tubing, waterproof, sensitive, Cake Mascara… how do you navigate it all and find the one that truly matches your eyes, your lashes, and your routine?
Since 1950, Longcils Boncza has made its mark on makeup history with its innovative formulas — starting with the iconic Cake Mascara, created by Doctor Boncza for the cinema world. Vitry House reaffirms this heritage with a range designed to meet every desire and every gaze.
How to choose your mascara in 3 questions
Before choosing, ask yourself the three right questions.
What effect are you looking for?
Lengthening and definition, volume and curl, ultra-long-lasting wear… Each mascara has a specific promise. It's pointless to expect a volumizing mascara to lengthen, and vice versa.
Do you have sensitive eyes or wear contact lenses?
If so, opt for formulas specifically tested under ophthalmological control. All Longcils Boncza mascaras are dermatologically and ophthalmologically tested — they are suitable for sensitive eyes and contact lens wearers.
What is your relationship with makeup removal?
This is an often-forgotten criterion. Waterproof mascara requires a specific makeup remover. Tubing mascara can be removed with lukewarm water. Sensitive mascara is easy to remove. Your skincare routine matters as much as your makeup.
Pro'Expert Mascara — Long-lasting lash care, in 4 shades
A true care-makeup, the Pro'Expert Mascara by Longcils Boncza combines long-lasting performance with respect for lashes. Its enriched formula cares for the hair fiber with each application, while offering an intense and precise result. And for those who want to personalize their look beyond black, it is now available in three new colored shades that make a difference.
Intensifies the gaze
Cares for lashes
Precise and natural result
Respects lashes
All-day comfort
Suitable for sensitive eyes
Daily use
Natural to intense look
Fans of colored shades
The 3 new shades to personalize your look
The Pro'Expert Mascara is now available in color, in addition to classic black, with three new shades for a completely custom look.
Softer and more natural than black, brown enhances light eyes and golden skin tones. Ideal for an elegant and discreet daytime makeup that subtly complements your gaze.
A deep and sensual shade that warms up the eyes. Burgundy intensifies brown and green eyes, perfect for a bold evening makeup.
Bold and luminous, blue makes light eyes stand out brilliantly. An unexpected touch of color for a graphic and
contemporary look.
Tubing Mascara — Lengthening and definition
Tubing Mascara is a technology all its own: instead of coating the lash like a classic mascara, it wraps each lash in tiny tubes, like an ultra-light extension. The result is neat precision, clump-free, and makeup removal is effortless with lukewarm water — a real advantage for sensitive eyes that cannot tolerate harsh makeup removers.
Clump-free definition
Panoramic look
Removes with lukewarm water
Tubing polymers
Intense black pigments
Silicone brush with short & long bristles
Sensitive eyes
All-day wear
Contact lens wearers
*Usage test carried out under dermatological and ophthalmological control on 32 volunteers, application twice a day for 28 days.
Sensitive Mascara — Express volume and curl
Sensitive Mascara is for those who want XXL lashes without compromising on comfort. Its gentle formula, infused with chamomile water and enriched with castor oil, strengthens lashes while respecting the most fragile eyes — including contact lens wearers. Its curved fiber brush follows the natural curve of the lashes to lift and curl them from the first application.
Chamomile water
Castor oil
Curved fiber brush
Contact lens wearers
Lashes that don't curl easily
Skincare & makeup routine
*Usage test carried out under dermatological and ophthalmological control on 19 volunteers for 21 days.
To be combined with a good lash serum to durably strengthen the hair fiber and enhance the volumizing effect.
Waterproof Mascara — 24h wear, maximum intensity
For long days, special occasions, summer humidity, or simply for those who refuse touch-ups — Waterproof Mascara is designed to last. Its formula resists water, perspiration, tears, and humidity, while offering a deep and intense black finish. Its hourglass-shaped silicone brush grips each lash individually, from the shortest to the longest, for precise, clump-free application.
Intensifies lashes
Deep and intense black
Buildable formula
Natural waxes
100% natural volumizing fibers
Hourglass silicone brush
Sports activities
Special occasions
Requires waterproof makeup remover
*Usage test carried out under dermatological and ophthalmological control on 28 volunteers for 28 days.
Cake Mascara — The retro-chic icon
A true pioneer, the Cake Mascara is the foundational work of Longcils Boncza. Presented in its iconic pale green case, it stands out with its solid formula that is activated with water and applied with a brush — a unique application method that is both precise and sensorial. Multifunctional, it enhances lashes, intensifies the gaze, and can even redefine eyebrow lines. With its inimitable retro-chic allure, Cake Mascara is more than just a product: it's a makeup icon.
Enhances the gaze
Redefines eyebrows
Maximum precision
Activated with water
Applied with a brush
Iconic pale green case
precise beauty rituals
Dramatic looks
How to choose your mascara according to your profile
Do you have sensitive eyes or wear contact lenses?
Opt for Sensitive Mascara, formulated with 98% natural-origin ingredients, or Tubing Mascara which removes with lukewarm water. Both are ophthalmologically tested and suitable for contact lens wearers. Pair them with a lash serum to deeply strengthen the hair fiber.
Are you looking for clear lengthening and precise definition?
Tubing Mascara is your ally: it forms sheaths around each lash for an extension-like, clump-free result. Its silicone brush with double bristles separates and extends each lash with precision.
Do you want volume and an immediate lash curler effect?
Sensitive Mascara is for you. Its curved fiber brush lifts and curls lashes from the first application for a natural XXL effect.
Do you have a busy day ahead or a special occasion?
Waterproof Mascara is resistant to water, tears, and perspiration for 24 hours. Its buildable formula allows you to intensify the result layer by layer for a deeper black. Remember to bring a waterproof makeup remover for gentle removal.
Do you love precise beauty rituals and iconic products?
Longcils Boncza Cake Mascara is for you. Its unique solid formula, vintage case, and dual lash and brow function make it a unique product — a must-try.
Do you want to take care of your lashes at the same time?
Pair your mascara with a lash serum applied every night to nourish, strengthen, and thicken the hair fiber over the weeks. And don't forget the tweezers to maintain your eyebrows: a sublimated look also starts with a beautiful eyebrow architecture.
FAQ: mascara, your questions
What is the difference between tubing mascara and classic mascara?
Classic mascara coats the lashes with a layer of pigment. Tubing Mascara forms tiny tubes around each lash — like a light extension. It doesn't flake, is resistant to humidity, and removes easily with warm water without harsh makeup remover.
Can you use mascara if you wear contact lenses?
Yes, provided you choose a mascara tested under ophthalmological control. All Longcils Boncza mascaras are dermatologically and ophthalmologically tested, and suitable for contact lens wearers. Sensitive Mascara and Tubing Mascara are particularly recommended.
How to properly remove waterproof mascara?
Waterproof Mascara absolutely requires a waterproof makeup remover for gentle removal. Apply the makeup remover to a cotton pad, place it on closed eyelashes for a few seconds, then gently slide it towards the tip — without rubbing to avoid breaking the eyelashes.
What is Cake Mascara?
Cake Mascara is the foundational product of Longcils Boncza, created in the 1950s. Its solid formula is used with water and a brush — a unique technique that allows for very precise application on both lashes and brows. It is recognizable by its iconic pale green case.
How to choose between brown, black, burgundy, or blue mascara?
Black is universal and suits all eye colors. Brown is more natural and particularly flatters light eyes and blondes. Burgundy warms brown and green eyes for a sensual evening effect. Blue, more daring, brightens blue and green eyes — a great way to dare to wear color.
Find the entire range of Longcils Boncza mascaras in our store.
